Philippine Star columnist Yoly Villanueva-Ong wrote an impassioned piece in support of the discredited and scrapped “Pilipinas Kay Ganda” branding campaign of the Department of Tourism. Ms. Villanueva-Ong is the founder and head of the Campaigns and Grey ad agency, which helped conceptualize the aborted undertaking. By her own admission, she is not a disinterested observer.
In rather purple prose, she expressed her indignation at the “coordinated online outrage” by a “Gruesome Malicious Army” and “net-dicts” intending “to wreck havoc on the new, popular government“. It’s GMA and her stooges and a shadowy cabal “who fancy themselves divas of righteousness” behind all this, you see, and it’s all politically-motivated. “Politically-motivated” being the standard, catch-all retort of those caught in the act of bending the rules for their own benefit.
But this argument skirts the central issue of the whole brouhaha, which is that the whole concept was a bad idea to begin with and was simply called out for being what it was – a bad idea. And which is why the head of the new, popular government shelved the whole scheme. Continue reading